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34 amazon.co.uk Last Updated: 11 months

Success 39% of passed verification steps
Warning 15% of total warning
Errors 46% of total errors, require fast action
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Desktop

Mobile

Performance Desktop Score 80%
Best Practices Desktop Score 77%
SEO Desktop Score 73%
Progressive Web App Desktop Score 19%
Performance Mobile Score 52%
Best Practices Mobile Score 77%
SEO Mobile Score 99%
Progressive Web App Mobile Score 30%
Page Authority Authority 0%
Domain Authority Domain Authority 0%
Moz Rank 0.0/10
Bounce Rate Rate 0%
Charset Encoding
Great, language/character encoding is specified: UTF-8
Title Tag 11 Characters
ROBOT CHECK
Meta Description 0 Characters
NO DATA
Effective URL 24 Characters
https://www.amazon.co.uk
Excerpt Page content
Robot Check Enter the characters you see below Sorry, we just need to make sure you're not a robot. For best results, please make sure your browser is ...
Keywords Cloud Density
make2 sure2 image2 characters2 enter1 type1 amazon1 notice1 privacy1 sale1
Keyword Consistency Keyword density is one of the main terms in SEO
Keyword Freq Title Desc Domain H1 H2
make 2
sure 2
image 2
characters 2
enter 1
type 1
amazon 1
notice 1
privacy 1
sale 1
Google Preview Your look like this in google search result
ROBOT CHECK
https://www.amazon.co.uk
Robot Check Enter the characters you see below Sorry, we just need to make sure you're not a robot. For best results, please make sure your browser is ...
Robots.txt File Detected
http://amazon.co.uk/robots.txt
Sitemap.xml File No Found
http://amazon.co.uk/sitemap.xml
Page Size Code & Text Ratio
Document Size: ~6.7 KB
Code Size: ~3.9 KB
Text Size: ~2.8 KB Ratio: 41.76%

Estimation Traffic and Earnings

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Technologies

PWA - Manifest

Manifest is not valid
Your site don't have valid manifest.json, read more in Web App Manifest

Desktop

Desktop Screenshot
Keep request counts low and transfer sizes small 366 requests • 4,732 KB
To set budgets for the quantity and size of page resources, add a budget.json file
Uses efficient cache policy on static assets 13 resources found
A long cache lifetime can speed up repeat visits to your page
Max Potential First Input Delay 70 ms
The maximum potential First Input Delay that your users could experience is the duration, in milliseconds, of the longest task
Time to Interactive 3.1 s
Time to interactive is the amount of time it takes for the page to become fully interactive
Links do not have descriptive text 1 link found
Descriptive link text helps search engines understand your content
Network Round Trip Times 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Page load is not fast enough on mobile networks Interactive on simulated mobile network at 13.5 s
A fast page load over a cellular network ensures a good mobile user experience
Estimated Input Latency 10 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy
Remove unused CSS Potential savings of 68 KB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity
Serve images in next-gen formats Potential savings of 376 KB
Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption
Server response times are low (TTFB) Root document took 570 ms
Time To First Byte identifies the time at which your server sends a response
Eliminate render-blocking resources Potential savings of 0 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles
Efficiently encode images Potential savings of 105 KB
Optimized images load faster and consume less cellular data
Minimize third-party usage Third-party code blocked the main thread for 0 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Total Blocking Time 10 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.
JavaScript execution time 1.2 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Server Backend Latencies 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Defer offscreen images Potential savings of 905 KB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Properly size images Potential savings of 160 KB
Serve images that are appropriately-sized to save cellular data and improve load time
Speed Index 2.2 s
Speed Index shows how quickly the contents of a page are visibly populated
First CPU Idle 1.6 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle).
Avoid enormous network payloads Total size was 4,732 KB
Large network payloads cost users real money and are highly correlated with long load times
Minimize main-thread work 2.5 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
First Contentful Paint 0.7 s
First Contentful Paint marks the time at which the first text or image is painted
Avoid chaining critical requests 5 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Avoid an excessive DOM size 1,932 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
First Meaningful Paint 0.7 s
First Meaningful Paint measures when the primary content of a page is visible

Mobile

Mobile Screenshot
Uses efficient cache policy on static assets 21 resources found
A long cache lifetime can speed up repeat visits to your page
Max Potential First Input Delay 210 ms
The maximum potential First Input Delay that your users could experience is the duration, in milliseconds, of the longest task
Time to Interactive 13.8 s
Time to interactive is the amount of time it takes for the page to become fully interactive
Network Round Trip Times 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Page load is not fast enough on mobile networks Interactive at 13.8 s
A fast page load over a cellular network ensures a good mobile user experience
Estimated Input Latency 60 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy
First Contentful Paint (3G) 6060 ms
First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network
Tap targets are not sized appropriately 97% appropriately sized tap targets
Interactive elements like buttons and links should be large enough (48x48px), and have enough space around them, to be easy enough to tap without overlapping onto other elements
Document uses legible font sizes 90.86% legible text
Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px
Remove unused CSS Potential savings of 41 KB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity
Serve images in next-gen formats Potential savings of 1,652 KB
Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption
Reduce server response times (TTFB) Root document took 790 ms
Time To First Byte identifies the time at which your server sends a response
Eliminate render-blocking resources Potential savings of 0 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles
Efficiently encode images Potential savings of 568 KB
Optimized images load faster and consume less cellular data
Reduce the impact of third-party code Third-party code blocked the main thread for 610 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Total Blocking Time 290 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.
Reduce JavaScript execution time 3.3 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Server Backend Latencies 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Defer offscreen images Potential savings of 1,747 KB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Properly size images Potential savings of 100 KB
Serve images that are appropriately-sized to save cellular data and improve load time
Speed Index 4.0 s
Speed Index shows how quickly the contents of a page are visibly populated
First CPU Idle 6.4 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle).
Avoid enormous network payloads Total size was 4,571 KB
Large network payloads cost users real money and are highly correlated with long load times
Minimize main-thread work 7.1 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
First Contentful Paint 2.8 s
First Contentful Paint marks the time at which the first text or image is painted
Avoid chaining critical requests 6 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Avoids an excessive DOM size 682 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
First Meaningful Paint 3.7 s
First Meaningful Paint measures when the primary content of a page is visible
Keep request counts low and transfer sizes small 203 requests • 4,571 KB
To set budgets for the quantity and size of page resources, add a budget.json file

Speed And Optimization Tips

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Alexa Rank

0

Local Rank: / Users: / PageViews:

Global Rank

Information Server

Response Header HTTP headers carry information about the client browser, the requested page and the server 
HTTP/1.1 405 Method Not Allowed
Content-Type: text/html;charset=UTF-8
Connection: keep-alive
Server: Server
Date: Sun, 22 Dec 2019 23:33:15 GMT
Strict-Transport-Security: max-age=47474747; includeSubDomains; preload
Cache-Control: no-cache
Pragma: no-cache
Expires: -1
Vary: Accept-Encoding,User-Agent,X-Amzn-CDN-Cache,X-Amzn-AX-Treatment
x-amz-rid: HYBVKQPRJ4SJPHHPRTV1
X-Frame-Options: SAMEORIGIN
X-Cache: Error from cloudfront
Via: 1.1 8918721f9949345e08455e61518a59ed.cloudfront.net (CloudFront)
X-Amz-Cf-Pop: IAD79-C1
X-Amz-Cf-Id: pPAen1R3v2gm7si6etVFNxs3Hbw7lKggPF1s7ZVyseb8CiAxwPuRCQ==
DNS Records DNS Resource Records associated with a hostname
View DNS Records
Type Name Value Class TTL
A amazon.co.uk 54.239.34.171 IN 59
A amazon.co.uk 54.239.33.58 IN 59
A amazon.co.uk 178.236.7.220 IN 59
NS amazon.co.uk pdns2.ultradns.net IN 25139
NS amazon.co.uk ns1.p31.dynect.net IN 25139
NS amazon.co.uk pdns6.ultradns.co.uk IN 25139
NS amazon.co.uk pdns1.ultradns.net IN 25139
NS amazon.co.uk pdns5.ultradns.info IN 25139
NS amazon.co.uk ns3.p31.dynect.net IN 25139
NS amazon.co.uk pdns4.ultradns.org IN 25139
NS amazon.co.uk ns2.p31.dynect.net IN 25139
NS amazon.co.uk ns4.p31.dynect.net IN 25139
NS amazon.co.uk pdns3.ultradns.org IN 25139
MX amazon.co.uk amazon-smtp.amazon.com IN 7200
TXT amazon.co.uk facebook-domain-verification=s683te1vv3i7f7c7fbq4ps45yxkt6l IN 900
TXT amazon.co.uk spf2.0/pra include:amazon.com -all IN 900
TXT amazon.co.uk adobe-idp-site-verification=b6bcd3e5aaffc63607c8bf75744d9a0d1febc50dd7f389428e2ae476c9ba8814 IN 900
TXT amazon.co.uk v=spf1 include:amazon.com -all IN 900

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