Sainsburys.co.uk - SEO Checker

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37 sainsburys.co.uk Last Updated: 9 months

Success 47% of passed verification steps

Warning 23% of total warning

Errors 30% of total errors, require fast action

Mobile

Performance Desktop Score 81%

Best Practices Desktop Score 100%

SEO Desktop Score 100%

Progressive Web App Desktop Score 27%

Performance Mobile Score 63%

Best Practices Mobile Score 100%

SEO Mobile Score 100%

Progressive Web App Mobile Score 30%

Page Authority Authority 55%

Domain Authority Domain Authority 75%

Moz Rank 5.5/10

Bounce Rate Rate 0%

Title Tag 11 Characters

SAINSBURY’S

Meta Description 181 Characters

Shop online at Sainsbury's for everything from groceries and clothing to homewares, electricals and more. We also offer a great range of financial services. Live well for less.

Effective URL 28 Characters

https://www.sainsburys.co.uk

Excerpt Page content

Sainsbury’sHelp centreJobsStore locatorLog inGroceries accountTu accountBank accountArgos accountHabitat accountEnergy accountGroceriesLog inStart shoppingOffersNew & trendingRecipesFind out moreFood to orderSandwiches, sushi & wrapsSharing &...

Keywords Cloud Density

sainsbury12 argos8 bank8 energy6 nectar6 about6 account6 habitat6 home5 credit5

Keyword Consistency Keyword density is one of the main terms in SEO

Keyword	Freq	Title	Desc	Domain	H1	H2
sainsbury	12
argos	8
bank	8
energy	6
nectar	6
about	6
account	6
habitat	6
home	5
credit	5

Google Preview Your look like this in google search result

SAINSBURY’S

https://www.sainsburys.co.uk

Shop online at Sainsbury's for everything from groceries and clothing to homewares, electricals and more. We also offer a great range of financia

Robots.txt File Detected

http://sainsburys.co.uk/robots.txt

Sitemap.xml File Detected

http://sainsburys.co.uk/sitemap.xml

Page Size Code & Text Ratio

Document Size: ~347.14 KB

Code Size: ~59.95 KB

Text Size: ~287.19 KB Ratio: 82.73%

Estimation Traffic and Earnings

Only Registered Users

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Technologies

PWA - Manifest

Manifest is not valid

Your site don't have valid manifest.json, read more in Web App Manifest

Desktop

Serve static assets with an efficient cache policy 60 resources found

A long cache lifetime can speed up repeat visits to your page

Max Potential First Input Delay 270 ms

The maximum potential First Input Delay that your users could experience is the duration, in milliseconds, of the longest task

Time to Interactive 3.2 s

Time to interactive is the amount of time it takes for the page to become fully interactive

Network Round Trip Times 0 ms

Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance

Page load is not fast enough on mobile networks Interactive on simulated mobile network at 17.3 s

A fast page load over a cellular network ensures a good mobile user experience

Estimated Input Latency 20 ms

Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy

Remove unused CSS Potential savings of 36 KB

Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity

Serve images in next-gen formats Potential savings of 1,550 KB

Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption

Server response times are low (TTFB) Root document took 500 ms

Time To First Byte identifies the time at which your server sends a response

Efficiently encode images Potential savings of 857 KB

Optimized images load faster and consume less cellular data

Minimize third-party usage Third-party code blocked the main thread for 0 ms

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading

Total Blocking Time 160 ms

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.

JavaScript execution time 0.5 s

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this

Server Backend Latencies 0 ms

Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance

Defer offscreen images Potential savings of 2,158 KB

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive

Properly size images Potential savings of 58 KB

Serve images that are appropriately-sized to save cellular data and improve load time

Speed Index 2.0 s

Speed Index shows how quickly the contents of a page are visibly populated

First CPU Idle 1.2 s

First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle).

Avoid enormous network payloads Total size was 3,035 KB

Large network payloads cost users real money and are highly correlated with long load times

Minimizes main-thread work 1.1 s

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this

First Contentful Paint 0.3 s

First Contentful Paint marks the time at which the first text or image is painted

Avoid chaining critical requests 3 chains found

The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load

Avoids an excessive DOM size 514 elements

A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)

First Meaningful Paint 1.0 s

First Meaningful Paint measures when the primary content of a page is visible

Keep request counts low and transfer sizes small 82 requests • 3,035 KB

To set budgets for the quantity and size of page resources, add a budget.json file

Mobile

Server response times are low (TTFB) Root document took 450 ms

Time To First Byte identifies the time at which your server sends a response

Minimize third-party usage Third-party code blocked the main thread for 90 ms

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading

Total Blocking Time 1,940 ms

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.

Reduce JavaScript execution time 2.5 s

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this

Server Backend Latencies 0 ms

Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance

Defer offscreen images Potential savings of 375 KB

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive

Speed Index 3.1 s

Speed Index shows how quickly the contents of a page are visibly populated

First CPU Idle 5.5 s

First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle).

Avoids enormous network payloads Total size was 1,114 KB

Large network payloads cost users real money and are highly correlated with long load times

Minimize main-thread work 4.2 s

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this

First Contentful Paint 1.2 s

First Contentful Paint marks the time at which the first text or image is painted

Avoid chaining critical requests 3 chains found

Avoids an excessive DOM size 508 elements

First Meaningful Paint 3.0 s

First Meaningful Paint measures when the primary content of a page is visible

Keep request counts low and transfer sizes small 79 requests • 1,114 KB

To set budgets for the quantity and size of page resources, add a budget.json file

Serve static assets with an efficient cache policy 60 resources found

A long cache lifetime can speed up repeat visits to your page

Max Potential First Input Delay 1,130 ms

The maximum potential First Input Delay that your users could experience is the duration, in milliseconds, of the longest task

Time to Interactive 13.0 s

Time to interactive is the amount of time it takes for the page to become fully interactive

Network Round Trip Times 0 ms

Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance

Page load is not fast enough on mobile networks Interactive at 13.0 s

A fast page load over a cellular network ensures a good mobile user experience

First Contentful Paint (3G) 2247 ms

First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network

Estimated Input Latency 520 ms

Tap targets are sized appropriately 100% appropriately sized tap targets

Interactive elements like buttons and links should be large enough (48x48px), and have enough space around them, to be easy enough to tap without overlapping onto other elements

Document uses legible font sizes 100% legible text

Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px

Remove unused CSS Potential savings of 36 KB

Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity

Serve images in next-gen formats Potential savings of 111 KB

Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption

Speed And Optimization Tips

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Alexa Rank

0

Local Rank: / Users: / PageViews:

Global Rank

Information Server

Response Header HTTP headers carry information about the client browser, the requested page and the server

HTTP/1.1 200 OK
Content-Type: text/html
Content-Length: 46885
Connection: keep-alive
Accept-Ranges: bytes
Cache-Control: max-age=3600
Cache-Control: no-cache="set-cookie"
Content-Encoding: gzip
Content-Security-Policy: frame-ancestors 'self' https://t.contentsquare.net https://r.contentsquare.net https://uxanalytics.content-square.fr https://app.contentsquare.com
Date: Wed, 01 Jan 2020 13:15:05 GMT
ETag: "843650f-56c60-59b08dfa92080"
Expires: Wed, 01 Jan 2020 14:15:05 GMT
Last-Modified: Wed, 01 Jan 2020 00:08:18 GMT
Set-Cookie: Apache=10.8.240.23.1577884505295227; path=/
Set-Cookie: AWSELB=25AD1B631266486EDFA612488DCD352CF0D47ECF03731A61102AC915AB71DC4AED5BC436E08F1C9CDECEA01F0FFD5FBE13E2736D58DFA3A1C829B05A8E943F7AEAADF89638;PATH=/
ttfb: D=9849
X-Frame-Options: SAMEORIGIN
X-UA-Compatible: IE=edge
Vary: Accept-Encoding
X-Cache: Miss from cloudfront
Via: 1.1 07cd232e2c219d85337d4c6b28025de1.cloudfront.net (CloudFront)
X-Amz-Cf-Pop: IAD79-C1
X-Amz-Cf-Id: pDwiHJsmfw7eGx_whJ5-SUvKOxw8hHy_cnD3jO-cs64Ew4M-qZCSUQ==

DNS Records DNS Resource Records associated with a hostname

View DNS Records

Type	Name	Value	Class	TTL
A	sainsburys.co.uk	99.84.181.70	IN	18
A	sainsburys.co.uk	99.84.181.118	IN	18
A	sainsburys.co.uk	99.84.181.27	IN	18
A	sainsburys.co.uk	99.84.181.99	IN	18
NS	sainsburys.co.uk	edns63.ultradns.net	IN	84563
NS	sainsburys.co.uk	edns63.ultradns.biz	IN	84563
NS	sainsburys.co.uk	edns63.ultradns.com	IN	84563
NS	sainsburys.co.uk	edns63.ultradns.org	IN	84563
MX	sainsburys.co.uk	cluster1a.eu.messagelabs.com	IN	58274
MX	sainsburys.co.uk	cluster1.eu.messagelabs.com	IN	58274
TXT	sainsburys.co.uk	adobe-idp-site-verification=792768402ccec429e74c86ac74a740af5f347fff118c7ae998b923f13cbd0b87	IN	86400
TXT	sainsburys.co.uk	google-site-verification=0cPVZ_4z7Skp55cUw0F5q0K2nG8ch62jr59E98_QMiM	IN	86400
TXT	sainsburys.co.uk	v=spf1 include:spfa.sainsburys.co.uk include:spfb.sainsburys.co.uk include:servers.mcsv.net include:spf.mandrillapp.com include:spf.messagelabs.com ~all	IN	86400
TXT	sainsburys.co.uk	amazonses:mkawWC5nMKKraFtBIkqYlMALuhG5xh2BI3E5oN17RMQ=	IN	86400
TXT	sainsburys.co.uk	0EF0-CB94-BF2A-EE9A-F614-9E32-BB5D-C4FC	IN	86400
TXT	sainsburys.co.uk	J0S4A02808	IN	86400
TXT	sainsburys.co.uk	TmTluRIiWT4G/6DYtuA0PKCdRFh5qYVGhN3kUaKN3u27GK3BzcwInuPxAdsaufCDRh4kA/xqfmquuALEnRETVw==	IN	86400
TXT	sainsburys.co.uk	ED12-C0A7-2C5D-B927-4266-1E3D-034E-675D	IN	86400
TXT	sainsburys.co.uk	DD5C-DF9A-6169-49C1-2AEC-29DE-3796-FF6D	IN	86400
TXT	sainsburys.co.uk	mjVFlvGJih8pUjgHBQNxt1ISsdT6VEQJJvTmMjeBjLnTcnzbYQ3vWWBjAR1AWL31AXd5PKjb2BF4qfbeRmfePQ==	IN	86400
TXT	sainsburys.co.uk	MS=ms93627733	IN	86400
TXT	sainsburys.co.uk	4rppjlrbdnjm9wrn1j45k375c9dgmc2c	IN	86400
AAAA	sainsburys.co.uk	2600:9000:2140:7600:1d:2a03:8dc0:93a1	IN	21
AAAA	sainsburys.co.uk	2600:9000:2140:6a00:1d:2a03:8dc0:93a1	IN	21
AAAA	sainsburys.co.uk	2600:9000:2140:6000:1d:2a03:8dc0:93a1	IN	21
AAAA	sainsburys.co.uk	2600:9000:2140:c200:1d:2a03:8dc0:93a1	IN	21
AAAA	sainsburys.co.uk	2600:9000:2140:5800:1d:2a03:8dc0:93a1	IN	21
AAAA	sainsburys.co.uk	2600:9000:2140:2e00:1d:2a03:8dc0:93a1	IN	21
AAAA	sainsburys.co.uk	2600:9000:2140:d800:1d:2a03:8dc0:93a1	IN	21
AAAA	sainsburys.co.uk	2600:9000:2140:7000:1d:2a03:8dc0:93a1	IN	21

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